27 Jul 2017

InstaGlam - Dolce & Gabbana

Welcome to LBM and Mirabelle's brand new series, InstaGlam, which explores brands that celebrate the beauty of life on Instagram! We start off on a strong and vibrant note with Italy's dynamic fashion duo, Domenico Dolce and Stefano Gabbana.

D&G Alta Moda Collection, AW2015-16

There is something warm and generous about the Dolce & Gabbana brand, a little like a seasoned Italian mama: warm, spicy, friendly, coquettish, hands-on, streetwise and nurturing all at once. And no better way to appreciate it than via Instagram, where both D&G and Stefano Gabbana go beyond the call of fashion duty to share inspiration.

D&G Alta Gioielleria, Palazzo Gangi Valguarnera, Palermo

It is a sunny, vibrant, joyful, technicolor celebration of life, where the D&G man, woman and child lust for life. It is a far cry from certain couture houses out there that have a clinical, rigid, no-frills, monochrome approach to fashion and lifestyle, season after season. D&G is actually more than a fashion brand, it is a lifestyle umbrella.

Elements of nature, religion (Alta Moda Collection), tradition, artistry, and couture wizardry combine their threads to compose a tapestry of covetable craftsmanship with faerie-like, romantic, folklore and bohemian accents. Much detailing and ornementation are at play and those wearable works of art manage to pique our curiosity and send a message to those fast and furious fashion creators who have sent the high street bland and drab.

In our troubled times of transience and fickleness, and under the globalised aseptised world that elites are pushing us towards, D&G spells Italian heirloom, old money, oodles of originality, opulence and a waff of quirky flamboyance, not to mention an ode to cultural enrichment through the rediscovery of culture. In other words, they bridge past and future, like their flagship retail store on Via Montenapoleone in Milan.



Moreover D&G does not rest on their laurels. Their marketing and brand management is savvy, edgy and responsive. When a couple of months ago D&G faced a backlash due to their supporting US First Lady Melania Trump who proudly and consistently wears their outfits, Stefano Gabbana, a fervent admirer of Melania's style and persona, responded to his detractors boldly. He pre-empted any call for boycott on their part by actually launching a... #BoycottD&G campaign through social media as well as a matching tee-shirt range! No adverse publicity, just a smart move; what appeared risqué at first immediately brought limelight, coverage, and ultimately served the brand in a positive fashion! Well done!

D&G is fashion that sings and flutters and seduces like the Italian language itself. This is fashion lifestyle by a life-loving duo, and you can feel, breathe and eat it all you like! Bellissima pasticceria della moda!

D&G Sneaker Patches

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