7 Mar 2016

The Art of Slow Blogging

Recently I came across an interesting and thought-provoking post by Kate O'Sullivan @ A Playful Day that mused over the Art of Slow Blogging. The topic instantly resonated with me... and my blogging style which happens to bear a close resemblance to the art form. Thus it was both flattering and encouraging for me to find out that the methodology - Movement even! - had been acknowledged by insiders within the blogging community!

I started blogging over six years ago - in earnest. But I had started the journey a few weeks prior, writing a dozen posts in advance, all collated together in a Word document. I published my posts at the rate of one a day. Meanwhile I knew I should be pacing myself but in those early weeks, blogging fever had taken over me! I never ran out of ideas or material or steam. Then just before Christmas 2009, I changed lives and I moved countries, and blogging had to take a back seat for a while. Yet I missed blogging so bad, I pined for it! When I finally managed to settle into a routine a few months later, I resumed the blogging, after writing a series of ready-to-be-published articles behind the scenes. I knew nonetheless that the daily post formula would not be a viable option.

Besides I had high standards and high expectations of myself, and I wanted blogging to remain an enjoyable experience - keep the flame alive - not having it turned into a chore. My priority was for content quality to improve consistently, presentation to be on a par with professional blogs out there, and topics to be more and more daring. And to me, aside from a few notable exceptions, those bloggers who deliver daily tend after a while to run out of creative steam, or get too comfortable and start cutting corners, getting sloppy, giving the finer details the shoulder, and discussing the same topic over and over, under a different title, and ripped off Pinterest pictures, for the sake of the daily publish. Or turn the daily post into the daily mall, with a shopping list and a wish list to boot that link to a list of affiliates that kerchings blogging out! The Art of Blogging, in all its capital letter glory, falls off the wayside. All you get is a series of images, and a bit of lame text that painfully stretches the distance from side bar to side bar, flashing with retail links. This leaves us readers in search of 'substance' questioning our loyalty to material that is not worth our while (anymore).

My prerogative has always been to keep my integrity of spirit and keep writing from the heart, and alongside this, develop further as a writer, and eventually move towards a non-fiction book project. In the meantime, as a blogger I choose to pace myself in order to have the time that helps me deliver quality. Slow does it for me. But careful, slow is not lazy! It might be so in relation to certain bloggers, but those won't last the distance. The slow I am on about, you need to allegorically associate it to the Slow Food Movement, that rediscovers the traditional way of cooking honest, simple food and sharing it in a convivial, nourishing and paced fashion. Slow is crucial to a stew or a fine cheese or a good wine. The produce takes a little longer in the making, it needs that little extra time and loving care in order to come together and mature and deliver taste. Good things come to those (readers) who wait and to those (bloggers) who take their time to write them. This creates a synergy.

Forget about the stats. I might not be writing a post a day, but rest assured that every single one of them is no casual affair. It takes me a fair amount of time to put together. Some posts require me to push the envelope further as they involve research that may span weeks. But in every case, I enjoy the process and I can safely say without sounding pretentious that all of my posts convey a message, provide food for thought, and give lifestyle that little edge of attitude. This, to me, is the recipe for a blog to last the distance - and what Slow Blogging is/ should be about.

Thanks from the bottom of my heart for reading and appreciating my blog! This means a lot to me.

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