7 May 2014

Don Draper, Eat Your Heart Out!

Dust off your DeLorean machines for a short time travel away, 53 years back in time to be precise, and let's land in the heart of the UK Mecca of Mad Men advertising, London's answer to New York City's Times Square, and just as technicolor brash and electric: Piccadilly Circus! And there's a delightful branding revisit in the offing: Coca Cola, Guinness, BP, Wrigley's, Skol and Co. Have your pick!

The technological prowess isn't brought to you by crazy Doc but by the no less crazy team over at London FullScream motion design agency. The short animation is based on archive pictures superimposed with old weather reports and processed together with a state-of-the-art colouring and animation software. The moody grainy sepia rendering is hypnotically grand! Loving it, and let's wish the FullScream creatives will have another dab at this to offer us more (and longer) urban montages.

(Pict source)
Piccadilly Circus 1961 by FullScream from FullScream on Vimeo.

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